"Embedded" Business Model Illustrated

Just got a new Archos PMA 400. It's a full Linux enabled computer that fits in your pocket, comes with plenty of nice I/O such as video input, TV connectivity, Wifi, USB, touch screen and 30 GB hard drive. Plays MP3 and DivX, can be used as an external drive for your computer, storage for your digital camera on the go, ... Linux/Qtopia inside. Typicall "embedded" business model: the architecture is similar to that of a Sharp Zaurus, the operating system is open source, along with most of built-in applications, and you can download plenty of extra goodies from the Internet. Archos does not have to develop the software (except for bug fixing), but focuses on hardware. A lot of fun indeed!