PR budget for Open Source projects
In a paper published in LinuxWorld, Paul Sterne (CEO of Sterne & Co. LLC) gives an idea of the PR budget invested by an open source company and the impact generated by this investment.
"For example, Openexchange Inc. was able to generate 10,000 software downloads per month for its Open-Xchange collaboration server with a public relations budget of less than $150,000 per year."
To get an idea of the impact of ObjectWeb, swap the figures: "generate 150,000 software downloads per month [...] with a public relations budget of less than $10,000 per year." ObjectWeb's PR budget is a fraction of the figure given above (actually, less than a tenth!). Yet, the total number of downloads for ObjectWeb projects was over 152,000/mnth in July 2005...
Imagine what ObjectWeb could do with a PR budget of $150,000 a year!
"For example, Openexchange Inc. was able to generate 10,000 software downloads per month for its Open-Xchange collaboration server with a public relations budget of less than $150,000 per year."
To get an idea of the impact of ObjectWeb, swap the figures: "generate 150,000 software downloads per month [...] with a public relations budget of less than $10,000 per year." ObjectWeb's PR budget is a fraction of the figure given above (actually, less than a tenth!). Yet, the total number of downloads for ObjectWeb projects was over 152,000/mnth in July 2005...
Imagine what ObjectWeb could do with a PR budget of $150,000 a year!
posted by Francois Letellier @ 3:47 PM
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